Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

6 Actionable Takeaways for Cloud Marketing and Sales Professionals from Intricately's Selling In The Cloud Podcast

Selling in the Cloud is Intricately's podcast for cloud sales and marketing professionals, focused on how the cloud continues to grow and the evolving opportunities it presents. Here are 6 key takeaways for cloud marketing and sales professionals — straight from our brilliant guests.

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Three Industries Poised for Growth in the Edge

Edge computing is growing because it serves a real and expanding need: users (and the companies that serve users) are demanding more data and higher speeds of data distribution. Let’s look at some of the industries and companies that truly understand the rise of edge computing, and are deploying it to create better customer experiences.

The 10,000 APAC Businesses Representing a Huge Opportunity for Cloud Providers

Across the five leading APAC cloud markets, there are nearly 10K companies spending approximately up to $500K per month on cloud services. Using Intricately data, we examine two of these companies and their current cloud adoption, usage, and spend.

Future Unicorns with Cloud Spend to Watch in 2021

Unicorns are watched closely by investors and tech providers alike. For today's cloud sellers, getting in front of these organizations at the right time can forge powerful partnerships that bring long-lasting financial gains.

Introducing Intricately's 2021 Regional Cloud Market Snapshot: APAC

In Intricately's third regional report of 2021, we examine the world's most populous region with significant cloud growth: Asia-Pacific (APAC). 

4 Cloud Computing Trends Signaling the Growth of the Edge

Intricately data has uncovered four clear signals that the edge will increasingly facilitate the future of computing – a future marked by more devices, more need for speed in data distribution, and more continuous two-way “conversations”.

Four Ways Intricately Delivers Cloud Data to Enterprise Customers

We explain four ways Intricately customers can access and leverage cloud adoption, usage, and spend data.
spotlights

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
Cloud Reports

Introducing Intricately's 2021 LATAM Cloud Market Regional Snapshot

This new report reveals the best opportunities for cloud sellers to grow in the LATAM market.

Intricately’s New Report Helps Cloud Sellers Understand the Application Deployment Landscape

In Intricately’s latest Application Deployment Report, we offer visibility into trends shaping the application deployment landscape.

Cloud, On-Prem Or Hybrid: Find Your Ideal Buyers In The 2021 App Deployment Landscape

Data from the 2021 App Deployment Landscape Report highlights a number of trends to help cloud sellers build targeted go-to-market strategies.
Marketing and Demand Gen

How to Build and Deploy a 1:1 Marketing Strategy

Learn how to deploy a 1:1 marketing strategy as part of your ABM marketing efforts.

7 Data Points To Guide Your 2021 Go-To-Market Strategy

While each company is unique in terms of the data they’ll need, there are seven types of data in particular to keep in mind when creating a go-to-market strategy.

How to Perform Account Segmentation and Prioritization

It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.
ABM

How to Build and Deploy a 1:1 Marketing Strategy

Learn how to deploy a 1:1 marketing strategy as part of your ABM marketing efforts.

For a Successful ABM Strategy, Don't Overlook Firmographic Data

An essential starting point for developing prospect insights is accurate firmographic data. Learn the basics.

The Top Competitive Intelligence Tools to Guide your 2021 Go-To-Market Strategy

Let's dive into the competitive intelligence tools that offer valuable insights to decision-makers who want to stay ahead of the curve in 2021.
Insider

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.
CDN

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Netflix Cloud Footprint

See how much Netflix spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Google (Alphabet) spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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