Successful marketing at the enterprise level must be highly targeted. Teams often rely on account-based marketing to create custom messaging and content for specific target accounts, which starts with quality data.
In the spirit of the generosity of the season, we wanted to offer up a cheat sheet for your 2021 planning. Here are five of the most powerful data points from Intricately’s cloud market reports that you can use to shape a successful go-to-market strategy.
Intricately’s 2020 Cloud Vertical Report: Y Combinator is now available, featuring insights to help you understand the trends, fastest-growing companies, and IT infrastructure spend opportunities within YC in 2020 and beyond.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.
Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.
What does market research look like in 2020 — and what are the top tools to conduct market research today? These 10 tools can take your market research to the next level.
TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically.
Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.
The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.
See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.
See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.
See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.