Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

Author
Matt Hogan

Matt Hogan

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I’m Matt Hogan, the Head of Customer Success at Intricately. My background includes years of experience in a management role with the responsibility of designing and implementing my vision for customer success & customer experience. Outside of business, I enjoy sailing & surfing as much as possible, and if I can't do that - golf. All activity is intermixed with wines I can't afford :)

Four Trends That Will Define APM In 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Why Every Company Should Invest In APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Breaking Down The Top Five Cloud Security Providers

Interested in learning who the largest DDoS and WAF providers are, and how they compare? Let’s dive in and get a glimpse into the top cloud security providers and spenders around the world.

The Top 4 Cloud Security Trends In 2020

What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report

Intricately 2020 Cloud Security Report: State Of DDoS And WAF

Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.

How Can AppDynamics Lead The APM Market In 2020?

Now that these changes have been implemented, can Cisco’s gamble to expand with AppDynamics pay off? Is there a market for this continued expansion in the cloud? Also, with the increasing competitiveness of the APM markets, does AppDynamics have a chance to stand out?
spotlights

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
Cloud Reports

Intricately’s New Report Helps Cloud Sellers Understand the Application Deployment Landscape

In Intricately’s latest Application Deployment Report, we offer visibility into trends shaping the application deployment landscape.

Cloud, On-Prem Or Hybrid: Find Your Ideal Buyers In The 2021 App Deployment Landscape

Data from the 2021 App Deployment Landscape Report highlights a number of trends to help cloud sellers build targeted go-to-market strategies.

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.
ABM

For a Successful ABM Strategy, Don't Overlook Firmographic Data

An essential starting point for developing prospect insights is accurate firmographic data. Learn the basics.

The Top Competitive Intelligence Tools to Guide your 2021 Go-To-Market Strategy

Let's dive into the competitive intelligence tools that offer valuable insights to decision-makers who want to stay ahead of the curve in 2021.

How To Improve Sales and Marketing Alignment When Implementing ABM

Whether you’re an ABM novice or expert, there’s always room to increase alignment between Sales and Marketing.
Marketing and Demand Gen

How to Perform Account Segmentation and Prioritization

It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.

Top 10 Market Research Tools in 2020

What does market research look like in 2020 — and what are the top tools to conduct market research today? These 10 tools can take your market research to the next level.

How to Nail Your Total Addressable Market (TAM)

TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically. 
Insider

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.
CDN

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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