Top Cloud Hosting Platforms In 2020

In this blog, we break down the top cloud providers covered in Intricately’s 2020 Cloud Hosting Report and compare them across customer size, spend, and popularity. 

The public cloud market shows no signs of slowing down in 2020, with continued growth and competition among the largest providers. Gartner forecasts that worldwide public cloud service revenue will surpass $266 billion this year.

We recently launched our 2020 Cloud Hosting Report, which provides an inside view into how over 7 million companies are adopting, using, and spending on their cloud hosting platforms. The report shares new data on cloud hosting providers, IaaS and PaaS customers, and cloud spend. 

Ready to dive in? In this article, we’ll break down the top cloud providers covered in the report and compare them across customer size, spend, and popularity. 

Download the 2020 Cloud Hosting Report

Who Are the Top Cloud Providers?

This chart represents customer count among the 10 largest cloud hosting providers, including IaaS, PaaS, and SaaS products. 

Customer count

AWS is the market leader for IaaS and PaaS customers, with nearly twice as many total customers as Microsoft Azure and GCP combined.

While companies are spending more on cloud products, they’re turning to providers that bundle IaaS and PaaS products, meaning there are fewer providers in the competitive landscape.

How Do the Top 5 Cloud Providers’ Customer Demographics Compare?

Although Microsoft Azure has fewer customers than AWS, a larger percentage of its customer base consists of enterprise businesses. Five percent  of Microsoft Azure customers are enterprises, compared to 1% of AWS customers. 

Microsoft

Startups represent the largest percentage share of cloud adoption.

Seventy-two percent  of AWS customers have less than 10 employees. This aligns with the trends we identified last year, as AWS has continued to work closely with startups and accelerators to ensure they get off the ground by providing free credits and a ton of documentation. 

Although Microsoft Azure has fewer customers than AWS, a larger percentage of its customer base consists of enterprise businesses. Five percent  of Microsoft Azure customers are enterprises, compared to 1% of AWS customers.

Microsoft’s Azure’s hold on enterprise clients makes sense when you look at their go-to-market strategy, which largely involves shifting existing Microsoft enterprise customers to their cloud products. Microsoft Office 365 is one of the most widely adopted products and a significant funnel that Microsoft leverages to upsell Azure products.

Want to learn more about cloud hosting customers and how they spend their money? Download the 2020 Cloud Hosting Report now

How Much Do Companies Spend on Cloud Hosting Products?

Close to half of enterprise cloud buyers are spending less than $10,000 per month, representing an enormous opportunity for cloud vendors to expand usage and growth in the future. Nearly half of companies spend less than $1,000 per month on cloud hosting. Only 3.3% of companies spend in excess of $1M per year (35,000).

Companies

The biggest opportunities for cloud companies are the 75% of companies that are early in their cloud adoption. 

Intricately can show you where these companies are in digital maturity. Our data platform provides a detailed picture of your prospects’ cloud usage, adoption, and spend, so you can identify and target ideal customers. 

Want to see where your biggest opportunities lie in the cloud market? Try Intricately for free today. 

Cloud Hosting Spend by Region

This chart represents companies that spend at least $1,000 per month on cloud hosting products. Of global companies spending more than $20,000, 49% of them are located in North America.

Companies

Regional cloud spend is closely aligned with the global distribution of cloud customers. The majority of cloud buyers (59%), according to Intricately’s data, are located in North America, up 43% from 2018 to 2019. For the most valuable segment of enterprise cloud buyers, 42% are located in North America.

Get the Complete 2020 Cloud Hosting Report Now

These are just a few of the highlights from our most recent cloud report. Download the full report to learn more about:

  • 5 trends driving cloud adoption worldwide
  • How the top cloud providers stack up
  • How IaaS and PaaS customers are distributed
  • Which regions are experiencing the most cloud growth
  • How much companies spend on cloud products around the world

Download the 2020 Cloud Hosting Report Now