Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

Matt Hogan

Matt Hogan

I’m Matt Hogan, the Head of Customer Success at Intricately. My background includes years of experience in a management role with the responsibility of designing and implementing my vision for customer success & customer experience. Outside of business, I enjoy sailing & surfing as much as possible, and if I can't do that - golf. All activity is intermixed with wines I can't afford :)

Cloudera, The Not So Tiny Silicon Valley Cloud

Cloudera is an industry leader in the cloud platform market space - We analyze our intelligence for Cloudera's customer base to better understand their growth strategy today, and for the future.

Teradata: What Is The Their Market Potential After 50 Years Of Business?

We look at the total addressable market for Teradata. Teradata has been in business since 1979 so one might assume their market has matured. We incorporate our expertise on cloud deployments and spend to determine their market potential in 2019.

What Does CloudPassage’s Future Look Like?

Intricately has analyzed CloudPassage’s business model and strategy to identify its total addressable market and its best opportunities.

Rubrik: The Rising Star In Cloud Data Management And Business Protection

Rubrik’s goal is to become the data management platform vendor of choice- We analyze their total addressable market and strategies for growth.

Domo Spotlight: From Unicorn Investment To Growing Enterprise

Our analysis indicates that Domo isn’t a thing of the past: its potential market is impressive.

Everything You Need to Know About Public vs. Private Clouds

Do you know the nuances between public and private clouds? If you’re selling digital products or cloud infrastructure, you need to be one step ahead of your prospects questions about private vs. public cloud and more.

Spotlight: Golden Opportunity For CloudCheckr To Capitalize On 2019 Cloud Security Concerns

With worldwide public cloud revenue projected to grow by 17.5% in 2019, CloudCheckr is in a prime position to capitalize on a tech phenomenon. We analyze the market opportunity for CloudCheckr in this company spotlight.

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
Cloud Reports

Intricately’s New Report Helps Cloud Sellers Understand the Application Deployment Landscape

In Intricately’s latest Application Deployment Report, we offer visibility into trends shaping the application deployment landscape.

Cloud, On-Prem Or Hybrid: Find Your Ideal Buyers In The 2021 App Deployment Landscape

Data from the 2021 App Deployment Landscape Report highlights a number of trends to help cloud sellers build targeted go-to-market strategies.

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.

For a Successful ABM Strategy, Don't Overlook Firmographic Data

An essential starting point for developing prospect insights is accurate firmographic data. Learn the basics.

The Top Competitive Intelligence Tools to Guide your 2021 Go-To-Market Strategy

Let's dive into the competitive intelligence tools that offer valuable insights to decision-makers who want to stay ahead of the curve in 2021.

How To Improve Sales and Marketing Alignment When Implementing ABM

Whether you’re an ABM novice or expert, there’s always room to increase alignment between Sales and Marketing.
Marketing and Demand Gen

How to Perform Account Segmentation and Prioritization

It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.

Top 10 Market Research Tools in 2020

What does market research look like in 2020 — and what are the top tools to conduct market research today? These 10 tools can take your market research to the next level.

How to Nail Your Total Addressable Market (TAM)

TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically. 

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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