Selling in the Cloud

A podcast dedicated to the business of cloud sales and marketing.

Sangram Vajre, Co-Founder Of Terminus, On Accelerating Cloud Revenue Generation Through ABM

In this episode of Selling In The Cloud, we're joined by Sangram Vajre, 2x author, Co-Founder of Terminus, and host of the #FlipMyFunnel podcast. Sangram shares the inspiration behind his books and offers his insight on how today's cloud leaders can adopt account-based marketing (ABM) in order to grow their revenue.

Robbie Baxter, Author of The Membership Economy and The Forever Transaction

Bestselling author Robbie Baxter joins us for a conversation on the evolution of subscription-based pricing and the tremendous impact that membership models are having on predictable recurring revenue.

Mark Petruzzi, Author of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales

In this podcast episode we're joined by Mark Petruzzi, author of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales.

Dave Derington, Head of Customer Education at Outreach, On Training High-Performing Sales Teams

In this episode, we’re joined by Dave Derington, Outreach’s Head of Customer Education. Dave's multi-disciplined career in laboratory science, higher education, and SaaS empowers his goals at Outreach to drive product adoption and guide customers on their journey.

Billy Bosworth, CEO of Dremio, On Building The Industry-Leading Cloud Data Lake Engine For Big Data Queries  

In this episode, Michael and Sarah talk with Billy Bosworth, CEO of Dremio – a cloud data lake engine that operationalizes data lake storage and speeds up analytics processes.

Nicole Wojno Smith of Tackle on Competing to Win in Cloud Marketplaces

Michael and Sarah sit down with Nicole Wojno Smith, VP of Marketing for Tackle, which makes buying and selling software through the cloud marketplaces easier and more efficient.

Fima Leshinsky, CTO of Intricately, On What It Takes To Map The Cloud

Intricately's CTO and co-founder Fima Leshinsky joins Selling in the Cloud to share how he built the authoritative source of cloud product adoption, usage, and spend insights--and what it really takes to map the cloud.

Carly Brantz, CMO of DigitalOcean - On Cloud Marketing & Self-Service Sales

In this episode, Michael and Sarah welcome Carly Brantz, CMO of DigitalOcean, a cloud infrastructure and services provider that helps developers deploy and scale applications. 

Geoffrey Moore - Author, Cloud Marketer, and Advisor

In this episode, Michael and Sarah welcome Geoffrey Moore, an author, speaker, advisor, and legendary cloud marketer whose life's work has focused on the dynamics surrounding disruptive innovations.

Introducing Selling in the Cloud

In the very first episode of Selling in the Cloud, Intricately co-hosts Michael Pollack and Sarah E. Brown kick off the show with a passion for its purpose.
Marketing and Demand Gen

Nicole Wojno Smith of Tackle on Competing to Win in Cloud Marketplaces

Michael and Sarah sit down with Nicole Wojno Smith, VP of Marketing for Tackle, which makes buying and selling software through the cloud marketplaces easier and more efficient.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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