Selling in the Cloud

Welcome to Selling in the Cloud, a podcast about the business of cloud sales and marketing brought to you by Intricately, the authoritative source product adoption, usage, and spend data for sales and marketing teams.

Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

In this episode, our guest is Carol Carpenter, CMO of VMware. Carol is an industry veteran with...

Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

In this episode of Selling in the Cloud, our guest is Dave Kennett. Dave is the CEO and Founder...

Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

In this episode, our guest is Palen Schwab, VP of Revenue Ops at Lacework – a data-driven...

Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

In this episode of Selling in the Cloud, our guest is Kevin Ward, former Senior Director of...

Gene Villenueve, Chief Revenue Officer at Tehama, on the Customer Revenue Lifecycle and Using Data to its Full Advantage

In this episode, our guest is Gene Villenueve, Chief Revenue Officer (CRO) at Tehama – a DaaS...

April Dunford, Founder of Ambient Strategy and Author of "Obviously Awesome" on How to Drive Revenue Through Effective Product Positioning

In this episode, our guest is April Dunford, Founder of Ambient Strategy and author of the book,

Carolina Samsing Pedrals, CEO of Nubox, on Aligning Cloud Sales and Marketing Teams and Successfully Defining Your Ideal Customer Profile

In this episode, our guest is Carolina Samsing Pedrals, CEO (and former CRO) of Nubox, a ...

Mike Kaplan, CMO of CloudCheckr, on Leveraging Data to Inform Go-to-Market Strategy and Drive Revenue

In this episode, our guest is Michael Kaplan, CMO of CloudCheckr – a comprehensive cloud...

Susanne Tedrick, Sr. Cloud Infrastructure Specialist at Microsoft, on How Today's Go-to-Market Teams Can Advance Their Cloud Marketing Journey

In this episode, our guest is Susanne Tedrick, Sr. Cloud Infrastructure Specialist at Microsoft...

Cate Lochead, CMO at JumpCloud, on Delivering Value to Cloud Buyers Across the Marketing Lifecycle

In this episode, we're joined by Cate Lochead, CMO at JumpCloud, a full-stack cloud directory...