In this episode, our guest is Aaron Ross, author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com.
Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary "Cold Calling 2.0" inside sales process that helped increase revenue by $100 million.
He sits down with Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how cloud sellers can drive high-performing outbound prospecting.
