SELLING IN THE CLOUD PODCAST

Aaron Ross, Author of Predictable Revenue, on How Cloud Sellers Can Build High-Performing Outbound Teams

In this episode, our guest is Aaron Ross, author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com.

Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary "Cold Calling 2.0" inside sales process that helped increase revenue by $100 million.

He sits down with Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how cloud sellers can drive high-performing outbound prospecting. 

 

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