Total addressable market (or TAM) is the amount of potential revenue your company could earn if everyone with a demand for your product or service actually purchased it.
For most companies, the amount of achievable revenue is nowhere near TAM, but understanding your total addressable market can help inform how to define the target market you’ll focus your marketing and sales strategy toward.
Learn with Intricately in our Account-Based Academy
Last month, we launched the first module within our Account-Based Academy, which provides actionable tips for cloud marketers and sales teams.
Today, we're thrilled to announce the launch of our second collection of content, focused on defining and calculating total addressable market (TAM).
Creating an accurate picture of your total addressable market is essential for your entire go-to-market program. Your TAM indicates the breadth and depth of your opportunities. Without it, you won’t know what customers you should be targeting, or how much potential revenue they can generate for your business.
By knowing the size and shape of the market you're selling to, you can break up your TAM into various sub-markets. Then, you and your organization can analyze which sub-markets to pursue – and which to avoid.
In this collection, you'll learn:
- The definition of total addressable market (TAM)
- Why an accurate TAM is essential for an account-based marketing strategy
- How to calculate TAM and use it effectively – including the "traditional" methods and how to enhance them with modern data analytics tools
The best part? This is just the beginning.
In the coming weeks, we'll be posting new lessons and curated content collections that will help your teams operate more efficiently as a go-to-marketing team.
Click below to start exploring today.
