Data center providers are increasingly replacing traditional in-house server rooms managed by a company’s IT staff. As the world moves to the cloud, leading providers are also shifting their focus from pursuing traditional business customers to meeting the needs of large cloud service providers like AWS, Google, and Microsoft.
Some data center providers specialize in serving customers who prefer certain types of hosting models. Data collected by our Global Sensor Network has revealed that startups favor cloud solutions largely due to cost constraints. Conversely, enterprise businesses can afford to invest more in hybrid and data center models for greater flexibility and security.
Our 2019 Data Center Market Report focuses on the distribution and growth of applications across cloud, hybrid, and data center environments. In this article, we’ll hone in on the largest data center providers and compare customer size and spend trends across them.
Who are the largest data center providers, and how do they compare? First, let’s take a look at how hosting environments vary in general by company size.
Who Are the 6 Largest Data Center Providers?
Our 2019 Data Center Market Report features the top 22 data center providers based on the number of applications hosted in their data centers. These are the six largest providers:
# of Data Centers: 350+
Offers communications, network services, security, cloud solutions, voice, and managed services.
Key Customers: Google, YouTube, Amazon
# of Data Centers: 200+
Known for their fast application performance, low latency routes, and far-reaching digital ecosystem.
Key Customers: Electronic Arts (EA), GitHub, BBC News, Gartner
# of Data Centers: 140+
Specializes in consultancy, architecture, security, and cloud services for enterprise networking environments.
Key Customers: Alibaba Group, the NFL, Cisco, UNIQLO
# of Data Centers: 6
Services for enterprises, SMBs, and startups across industries such as energy, finance, healthcare, and technology.
Key Customers: LegalZoom, Kate Spade, the Texas Department of Family and Protective Services
# of Data Centers: 48
UK-based telecommunications company; primary data center product is called BT Compute.
Key Customers: The Football Association, BBC News, Telefónica
# of Data Centers: 50+
Cloud and hybrid-ready security and analytics products.
Key Customers: Staples, Charles Schwab, Logitech
The Top 3: CenturyLink, Equinix, and NTT Communications
Now that we’ve had a snapshot of the six biggest providers, let’s dig a little deeper into the top three.
The top three providers (CenturyLink, Equinix, and NTT Communications) collectively hold an impressive 45% of the market share. Here’s more information on each of them.
Headquartered in Monroe, Louisiana, CenturyLink is a member of the S&P 500 Index and has been on the Fortune 500 list for 10 years, currently ranking #132. CenturyLink has 45,000 employees and serves global enterprise customers across North America, Latin America, EMEA, and the Asia Pacific.
CenturyLink’s roots trace back to 1930. The company was a family-owned business for thirty-eight years before it incorporated in 1968. It is currently a $23 billion organization.
The smallest company of the top three data center providers, Equinix has almost 8,000 employees and is headquartered in Redwood City, California. It hasn’t cracked the Fortune 500 yet, but currently ranks #539 with revenues of $5 billion.
Equinix leads in global colocation data center market share, with data centers in 24 countries on five continents.
Headquartered in Tokyo, NTT Communications is a subsidiary of Nippon Telegraph and Telephone Corporation (NTT). In business since 1999, it is the largest telecommunications company in Japan and one of the largest worldwide.
NTT is a $107 billion organization with just over 300,000 employees in 88 countries. It’s ranked 64th in the Fortune Global 500 and partners with up to 88% of the Fortune Global 100 companies.
Comparing Leading Data Center Providers by Customer Size
CenturyLink, Equinix, and Cyxtera specialize in data center solutions geared toward enterprises. Data Foundry focuses more on startups and SMBs.
Comparing Leading Data Center Providers by Customer Spend
CenturyLink and Equinix have the largest percentage of customers who spend more than $100K per month (estimated) on cloud services.
Data Foundry has nearly four times more customers than Equinix. The vast majority are startups and spend less than $1K per month on cloud services, which makes sense given their strategy as a startup and SMB provider. A little more than one percent of Data Foundry’s customers spend more than $100K per month.
Turn Your Data Into Revenue
Intricately offers a robust cloud data platform that actively maps and monitors the adoption, usage, and spend of cloud infrastructure around the world.
If you are a cloud or data center provider, knowing how potential customers spend and what their preferred app hosting models are will yield better sales opportunities. Our Global Sensor Network is designed to give you a comprehensive look at how a company is consuming and spending on the cloud. You can extract the insights you need to make decisions with confidence.
What is the preferred hosting strategy for 10M+ businesses around the world? Learn more about the state of data center, cloud, and applications in our 2019 Data Center Market Report.
Schedule a demo today to learn how Intricately can help your team engage more prospects, prioritize opportunities, monitor your competition, and more.