Introducing Intricately's 2022 Market Trends in Cloud-Native Computing
According to Intricately data, there are over 11.7 million buyers of cloud infrastructure worldwide, and trends indicate that those buyers are deploying containers, open source software, and products like Kubernetes at increasing rates.
Intricately data shows that the combined annual cloud spend of companies with open source deployments is $300 billion.
Using our unique technographic data and unparalleled view into millions of companies' digital infrastructure, we compiled the 2022 Market Trends in Cloud-Native Computing Report. This report highlights the trends in open source and cloud-native computing, pinpoints the challenges and opportunities in the open source market, and offers sample prospects for providers (plus the platform to find more of them: Intricately).
Key takeaways from the 2022 Market Trends in Cloud-Native Computing Report
The report offers a deep dive on the open source and cloud-native world – where the market stands now and what to expect in 2022. Here are some of the report’s key takeaways:
1. OSMS: The latest evolution in all things cloud-native.
Open source managed services, or OSMS, introduce additional proprietary fee-based features
or services to open source offerings. The main goal of OSMS providers is to make these components quicker, easier, and more predictable – and to monetize them.
There’s plenty of space for monetization to take place. According to Intricately data, there is over $300 billion in annual cloud infrastructure spend among companies with open source software, with $120 billion of that annual spend originating in the United States.
It’s clear that the market is growing and that there is significant opportunity for OSMS providers. In the report, Intricately analysts highlight top challenges for the open source market in 2022, and introduce revenue opportunities for OSMS providers across company sizes, hosting environments, and more.
2. A hybrid cloud strategy is a strong indicator of open source deployments.
Also in this report, Intricately analysts discuss key indicators of digital sophistication, including those companies with a hybrid cloud hosting environment – companies investing in both data center and cloud.
These buyers deserve personalized attention from providers, as open source platforms offer the best foundation for hybrid environments like theirs. In other words, we can deduce that businesses with a hybrid strategy – which providers can pinpoint using Intricately – are likely heavy adopters of open source, and therefore ideal prospects for OSMS providers.
The opportunity area is significant. According to Intricately data, a hybrid cloud strategy is most prevalent among enterprises (31%) but is also growing in the mid-market (22%).
3. There are major opportunities for OSMS providers to capture market share.
As mentioned previously, Intricately data indicates there is over $300 billion in annual cloud infrastructure spend among companies with open source software. However, the amount of spend up for grabs in the market is certainly even higher, as private cloud infrastructure spend exists as well.
The report highlights three selected high-value OSMS prospects with the following characteristics:
- Spending over $100,000 per month on cloud services;
- Utilizing a hybrid cloud approach (investment in both cloud and data center);
- Not currently partnered with Amazon Web Services, Google Cloud Platform, or Microsoft Azure, and;
- Have more than 20 applications deployed
Providers can pursue each of these selected prospects right now and can use Intricately to easily build lists of other companies meeting these requirements from our adoption, usage, and spend data on 7 million businesses.
Download Intricately's 2022 Market Trends in Cloud-Native Computing today
Intricately's 2022 Market Trends in Cloud-Native Computing Report offers an unparalleled view into the adoption, usage, and spend of cloud-native buyers and market trends around the world.
Download today for insights into key trends for providers and to learn where the market may be heading in 2022.
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Intricately’s Global Sensor Network actively monitors the adoption, usage and spend data of over 23,000 unique cloud products at over 7 million companies. Contact our team of experts to learn how we can help you drive more revenue by focusing on the right prospects.