Cloudera, The Not So Tiny Silicon Valley Cloud

Business Overview

Cloudera is an industry leader in the cloud platform market space. Operating with efficiency in mind and offering a one-stop location for cloud-based, dynamic, customer-centric solutions, Cloudera helps shape the market as the world continues to shift toward cloud-based computing. 

Cloudera’s dynamic platform offers a wide array of services, from data engineering to warehousing to analytics, and with the recent Hortonworks merger, Cloudera is now able to integrate cybersecurity and operate as a single platform services provider.

Companies with Big Data use cases are ideal target customers for Cloudera. 

Legacy of success

A Legacy of Success

The company was founded by industry titans such as Christophe Bisciglia (Google), Amr Awadallah (Yahoo), Mike Olson (Oracle) and Jeff Hammerbacher (Facebook). It has always been at the forefront of innovation. With the addition of Doug Cutting (co-creator of Hadoop) as the chief architect in the Silicon Valley all-star cast, Cloudera continues to serve as the industry leader in innovation and standards. 

From its inception, Cloudera has operated with the core belief that open source, open standards, and open markets are the best. Carrying on that legacy today, Cloudera services 2,000+ customers across 28 countries and has more than 3,000 solution and service partners.

Cloudera and Hortonworks merged earlier this year (under the Cloudera brand), with the intent to build a platform to enable enterprises to better run their artificial intelligence workloads and easily transfer workloads from one location to another – whether in the cloud or the data center.

The Data Behind the Analysis

The Intricately data platform powers the go-to-market strategy for many of the leading cloud service providers. These organizations rely on Intricately to forecast market potential, plan and prioritize territories and quotas, and engage prospects at the right time with the right message.

We’ve spent the past five years building and refining our global sensor network which collects data on digital product usage, applications, traffic. Providing us with detailed insight on more than 8M businesses worldwide and the usage characteristics of 21,000 and growing cloud products.

We are collecting this data from the public internet, we are not in-line (from a traffic perspective), nor do our customers provide us with any usage data. This means we are able to monitor publicly-accessible products and infrastructure. Although increasingly, many on-prem and behind-firewall products have a public component to their product, which our sensors are able to monitor.   

Analyzing Cloudera’s Customers

According to Intricately, Cloudera currently services 3,634 companies globally. We analyzed the infrastructure details to provide you with an understanding of Cloudera’s customers' cloud sophistication. Given that Cloudera is a complex product, it is no surprise their customers deploy an average of:


From this data alone, we can surmise that Cloudera’s customer base is heavily weighted toward the Enterprise.


Cloudera’s dynamic platform services a vast customer base across the globe. With the largest share located in North America, Cloudera’s global platform is healthy and continues to grow. 



Having developed strategic relationships with industry titans such as Verizon, Oracle, SAP, Google and Baidu, Cloudera is able to leverage its experience with larger companies to offer the same competitive solutions to smaller companies as well. By using Intricately’s proprietary sensor network, we’ve learned some important facts about Cloudera’s customers that signal the use cases they have for the products



Analysis of its monthly spend shows a well-distributed customer base. Its largest base user spends between $1,000–$10,000/mo on cloud services, which represents a typical spend for SMBs. However, we’ve identified 263 existing client companies that could move into that high-end $100,000+/mo spending category, indicating significant potential for growth.

Competitive Abalysis


Competitive Analysis

To nobody’s surprise, Cloudera does face strong competition and it is more critical than ever that they stay a move ahead. While the Hortonworks acquisition strengthens their market share, it’s important to recognize other leaders in the big data space:

  • Databricks
  • MapR
  • Qubole
  • Amazon EMR
Bright Future

A Bright Future

Cloudera’s organic platform offers a robust and fully developed solution, delivering a powerful combination of capabilities from Edge to AI and now full-spectrum cybersecurity solutions. Its drive to build the industry’s first enterprise cloud data platform is the reason the world’s leading organizations choose Cloudera to grow their businesses, improve lives and advance human achievement. 

To learn more about Cloudera’s acquisition of Hortonworks, read our company spotlight on Hortonworks.

Where We Sourced This Data

Intricately monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the usage of more than seven million companies worldwide. Using its proprietary Global Sensor Network, deployed in more than 150 points of presence (PoPs), Intricately has a comprehensive view into how organizations deploy, utilize, and invest in their digital products and applications

We hope you enjoyed reading this report. Our Enterprise Platform helps leaders across cloud marketing and sales organizations forecast, prioritize, and close opportunities faster. Let our team give you a demo of our product today.

Note: The data in this report has been collected via Intricately’s proprietary Global Sensor Network. 

7 million companies evaluated

21,000 unique cloud products monitored

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