Teradata: What Is The Their Market Potential After 50 Years Of Business?

Business Overview

Teradata, founded in 1979, is one of the longest standing and most popular Relational Database Management Systems. It is mainly suitable for building large scale data warehousing applications, which continues to gain in adoption around the world.

As all types of companies move to the cloud, data processing and warehousing becomes a necessity for a business to grow. With this influx of information, analysts need tools to generate reports and deliver business intelligence. 

Teradata offers a parallel data warehouse, which processes data quickly so that enterprises can understand their customers better and make quicker decisions. Data Warehouses are designed to generate reports and store vast archives of historical information. 

Teradata delivers this data warehouse as both on-premise and cloud-hosted.

In this report, we analyze the Teradata customer base to deliver insights such as:

  1. Types of companies that deploy Teradata
  2. The geographical location of Teradata customers
  3. The hosting preferences of Teradata customers
Introduction to Intricately and the Data

Introduction to Intricately and the Data

Intricately is based in San Francisco, California. Our focus is on building a comprehensive map of the adoption and usage of the digital infrastructure that increasingly powers the global economy. The leading vendors in cloud rely on our platform to give their sales and marketing teams an unfair advantage in finding and acquiring new customers, getting proactive notification of sales cycles, spotting churn before it happens, and much more.

The Intricately data platform powers the go-to-market strategy for many of the leading cloud service providers. These organizations rely on Intricately to forecast market potential, plan and prioritize territories and quotas, and engage prospects at the right time with the right message. Want to see what we can do for your organization?

We’ve spent the past five years building and refining our global sensor network which collects data on digital product usage, applications, traffic. Providing us with detailed insight on more than 7M businesses worldwide and the usage characteristics on 21,000 and growing cloud products.

We are collecting this data from the public internet, we are not in-line (from a traffic perspective), nor do our customers provide us with any usage data. This means we are able to monitor publicly-accessible products and infrastructure. Although increasingly, many on-prem and behind-firewall products have a public component to their product, which our sensors are able to monitor.   

Intricately Insights

Intricately has conducted an analysis of the Teradata Data & Analytics products and Teradata Marketing Applications DE products. 


There are approximately 3,895 customers split between Teradata Data & Analytics & Marketing App customers




Teradata customers on average deploy 17 domains, 40 products and 8677 applications.

As more and more businesses move to the cloud, Teradata has heard their customers and offer a cloud solution called IntelliCloud. These are various instances of Teradata databases running on servers in AWS, Azure & Google Cloud. 

With the cloud product, pricing is charged on a per hour basis depending on how large of a Teradata server is provisioned. With all of this data, it is paramount to secure this information. Intricately has shown that 98% of Teradata customers run security applications. With data breaches occurring on a near-daily basis, hosting data in the cloud is a CIO’s top decision making criteria when moving workloads from on-premise data centers. (According to CIO.com)

Teradata’s top customers are SAP, Yandex, Vodafone, BT and Verizon. Each of these companies use Teradata’s products to gain better insight about their customers. Take for example, Vodafone. They were able to build a predictive model that identifies youth customers for their pre-paid mobile phone plans. This resulted in increased purchases of pre-paid plans that were catered towards the youth demographic.

Teradata’s customers are distributed globally around the world
Teradata’s customers by business type


on-demand pricing
Teradata on-demand pricing factors in the cost to run instances in the cloud on AWS, GCP & Azure

We see 915 companies within their customer base that have the potential to spend over $100k/mo on cloud services, who don’t already. This represents significant upsell revenue opportunity for Teradata. 

There are many competitors in the data warehousing space. The significant competitor in the cloud is AWS Redshift, which is Amazon’s data warehouse as a service product. AWS Redshift offers similar feature sets such as parallel queries, ODBC/JDBC support to connect to various database systems, as well as an on-demand pricing model where you pay for storage and the amount of time the data warehouse is run.

Sourced Data


Where We Sourced This Data

Intricately monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the usage of more than seven million companies worldwide. Using its proprietary Global Sensor Network, deployed in more than 150 points of presence (PoPs), Intricately has a comprehensive view into how organizations deploy, utilize, and invest in their digital products and applications.

We hope you enjoyed reading this report. Our Enterprise Platform helps leaders across cloud marketing and sales organizations forecast, prioritize, and close opportunities faster. Let our team give you a demo of our product today.

Note: The data in this report has been collected via Intricately’s proprietary Global Sensor Network. 

7 million companies evaluated

21,000 unique cloud products monitored

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