Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

Spotlight: Golden Opportunity For CloudCheckr To Capitalize On 2019 Cloud Security Concerns

With worldwide public cloud revenue projected to grow by 17.5% in 2019, CloudCheckr is in a prime position to capitalize on a tech phenomenon. We analyze the market opportunity for CloudCheckr in this company spotlight.

Analyzing The Newly Acquired Hortonworks Customer Base

The Hortonworks merger with Cloudera created uncertainty for the company’s direction, an uncertainty that platforms like AWS, Microsoft Azure and Google Cloud Platform jumped on. To understand the Hortonworks market opportunity, we took a look at our Intricately data to learn more about their customers.

Who Are Symantec's Customers And Where Is The Growth

Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions.

Start-Ups Choose Armor For Cloud Security

We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.

Fortinet: Analyzing Fortinet's WAF Customers And Competitors

Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.

Netlify: The New Player In An Old Market

Netlify empowers developers and their teams to build and run websites more easily using a new approach to web hosting, comprising a robust yet flexible set of cloud-based tools. What makes them so successful?

Spotlight: Barracuda Networks WAF Market Report

Intricately has conducted an analysis of Barracuda’s customer base, which draws on data from Barracuda’s Web Application Firewall (WAF) product, to identify key trends and competitive insights to inform future growth strategy.
spotlights

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
Cloud Reports

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

Introducing the Intricately 2020 Gaming Cloud Vertical Report

2020 is predicted to bring game industry revenue from consumers of almost $160 billion. The market is projected to surpass $200 billion in revenue – and 3 billion players worldwide – by 2023. 
Marketing and Demand Gen

How to Perform Account Segmentation and Prioritization

It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.

Top 10 Market Research Tools in 2020

What does market research look like in 2020 — and what are the top tools to conduct market research today? These 10 tools can take your market research to the next level.

How to Nail Your Total Addressable Market (TAM)

TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically. 
Insider

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.
ABM

How to Build the Ultimate List of Target Accounts to Power Your Go-to-Market Program

A target account list is a list of best-fit accounts ABM identified as potential customers that are most likely to convert. This guide will walk you through building a target account list that converts.
CDN

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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