Know Every Account.
In Complete Context.
To Act with Precision.

HG Insights uniquely delivers contextual intelligence in one complete, connected, and trusted platform, built on a decade of data and proven at scale, giving teams and agents the precision to execute agentic GTM revenue.

Why Contextual Intelligence Redefines How GTM Teams Plan and Execute

GTM teams act on fragmented, isolated data. Contextual intelligence unifies account, technology, spend, and buyer intent so teams and agents target, score, and execute from one connected, trusted foundation.

Agentic GTM Challenges

GTM motions draw from disjointed, incomplete data sources.
Contact and account databases give names, not context.
Aggregated commodity data offers incomplete account view.
Account, technology, and spend data live in isolated systems.
Sales chase poor fit accounts and noisy intent signals.

What Contextual Intelligence Requires

Deep market, account, and buyer intelligence, inside and out
Downstream buyer intent signals, not guesses.
Technology install and usage trends, not a single snapshot.
Predictive scoring that's transparent, dynamic, and tunable.
Data, governance, and AI built to feed agentic GTM directly.

The GTM Outcomes You Gain

Teams act from one account and market intelligence foundation.
Marketing and sales work from one trusted account view.
Accounts prioritized on genuine fit, need, and buyer intent.
Agents continuously run on trusted, complete intelligence.
Predictable pipeline growth, expansion, and retention.

Customers See Revenue That Grows and Lasts

45%

Higher Sales Quota Achievement

18%

Higher Sales Participation

30%

More Marketing Pipeline

49%

More Revenue From Target Accounts

25%

Higher Overall Revenue Growth

10x

Rise in Lead-to-Opportunity Conversion

Why GTM Teams Choose Contextual Intelligence from HG Insights

One Complete, Connected Account View

HG Fabric unifies deep technographic, firmographic, spend, competitive, buyer intent, and contact data, plus your first-party data, into one complete, connected account view.

Deep Account Context, Resolved and Connected

Our account intelligence connects deep technographics, spend, competitive, and buyer intent data with your first- and third-party data, resolved to one account entity across the full org hierarchy with complete history so teams and agents always act in full context.

Best-in-Class Technographics

Built on data tracked first-seen to last-seen across 15+ years, HG captures technology installations, usage, location, intensity, and momentum, not a single snapshot, so you always know where an account is heading, not where it sat at one point in time.

Fluid HG Copilot Experience, No Analyst Needed

HG Copilots turn market, account, and buyer intent data into decision-ready guidance via conversational AI, from sizing, segmentation, and scoring to territory optimization, account research, and sales plays.

Transparent, Tunable Predictive Scoring

HG's predictive scoring models for accounts and leads are transparent and tunable, not closed. Every score traces back to model weights across fit, need, and intent signals that GTM teams can trust and adjust via conversational AI.

HG Agents for Trustworthy, Autonomous GTM Execution

HG Agents query contextual intelligence and decision-ready signals from HG Fabric to automate scoring, research, playbook guidance, and outreach inside the CRM, MAP, AI, and sales tools teams already use.

High-Quality In-Market Leads, Verified by TrustRadius

Delivers high-quality leads from millions of TrustRadius members researching your category, exhibiting downstream buyer intent, matched to your ICP, and enriched with verified customer reviews to increase conversion.

Multidimensional Buyer Intent

Multidimensional buyer intent correlated from an account's technology usage footprint and verified downstream intent from TrustRadius buyers researching products, giving GTM teams and agents the strongest signal to act on.

A Complete Intelligence Source for Every AI GTM System

HG MCP Server connects contextual intelligence to any agent, MCP client, or AI assistant GTM teams already use, letting them query HG Fabric and run GTM workflows with traceability. No separate data pipeline needed.

Contextual Intelligence, Built on the Broadest B2B data in the Market

The complete, connected, trusted foundation behind precise agentic GTM. Proven at scale.

70M+

Company Profiles

28B+

Data Points

Billions

of Verified Intent Records

Continents

600M+

Technology Installs

190+

Countries

150+

IT Spend Categories

22K+

Technology Detections

Millions

of Verified Contacts

12K+

Contract Vendors

Contextual Intelligence Platform, Products and Capabilities

Contextual Intelligence Platform

The Contextual Intelligence Platform turns connected market, account, technology, and buyer data into decision-ready intelligence, helping GTM teams and AI agents plan and act with precision.

HG Fabric

HG Fabric connects company profiles, technology usage, IT, AI and cloud spend, downstream buyer intent, and verified contacts to the right account and corporate hierarchy, creating decision-ready intelligence. It powers HG Copilots, HG Agents, and HG MCP Server, which put that intelligence to work across GTM workflows.

Market Analyzer

Market Analyzer is an HG Copilot for market sizing, ICP, segmentation, and account prioritization. Conversational queries help GTM teams find whitespace, expansion, and competitive displacement opportunities and target accounts most likely to convert.

Data Studio

Data Studio is an HG Copilot for building transparent, predictive lead and account scoring models without code, combining CRM history with HG Contextual Intelligence so GTM teams prioritize the right accounts.

Sales Copilot

Sales Copilot is an HG Copilot that guides account prioritization, research, and sales plays, combining HG Contextual Intelligence with your sales context to deliver relevant account briefs, contacts, and personalized outreach.

HG Agents

HG Agents, orchestrated by the HG Superagent, automate complex GTM tasks including account research, buying committee mapping, scoring, and outreach, delivering ready-to-use, source-cited results GTM teams can act on.

HG MCP Server

HG MCP Server brings Contextual Intelligence into your agents, MCP clients, and AI assistants to query HG Fabric and other sources, run GTM workflows, and return source-traceable results without building a data pipeline.

HG Customer Voice

Customer Voice, powered by TrustRadius, turns verified reviews into customer proof for GTM campaigns, surfaces downstream buyer intent, and monitors AI search visibility to improve GEO performance.

Buyer Intent

HG Buyer Intent is multidimensional, combining product-matched intent tied to each account’s technology footprint with first-party research intent from active TrustRadius buyers to prioritize new-logo, expansion, and displacement opportunities.

Intent-Driven Leads

Intent-Driven Leads delivers ICP-matched leads, propensity-scored by account and surfaced from verified TrustRadius buyer behavior, to prioritize outreach, lift conversion, and accelerate pipeline.

Dedicated Customer Success to Accelerate Time to Value

HG Insights delivers Contextual Intelligence for agentic GTM, backed by extensive customer services to accelerate time to value.

How Hyland Software Unlocks Precision in B2B Marketing with HG Insights

“The technographic data, competitive insights, and IT spend information all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned.”

Joe Hannun | Senior Manager, Customer Intelligence and Analytics, Hyland Software

How NiCE Aligns Sales and Marketing on Target Accounts with HG Insights

“If you know what you’re looking for — if you have a clear ICP and detailed criteria — you’re going to get fantastic results. It’s about being specific with firmographic, technographic, and intent-based details.”

Amanda Mock | Senior Channel Marketing Manager, NiCe

How HiBob Strengthens GTM Data Quality with HG Insights

“The quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable.”

Will Vasquez | Global Director, Account-Based GTM Strategies, HiBob

How Informatica Empowers Sellers with Actionable Data

“We created a dashboard for prospecting with HG’s data. At any given point in time, when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”

Gigi Gazelle Urquico | Senior Director, Revenue Enablement, Informatica

Partner with HG Insights

Awards

FAQ: Why HG Insights

What is Contextual Intelligence, and why does it matter for GTM?

Contextual Intelligence is HG Insights’ solution for GTM precision. It connects each account’s technology footprint and usage history with IT, AI, and cloud spend and downstream buyer intent. It produces decision-ready intelligence that reveals shifts in technology adoption and opportunities to win new customers, expand existing accounts, or displace competitors. This gives GTM teams and AI agents a unified view of each account so they can build higher-quality pipeline, improve win rates, and drive more predictable revenue growth.

How is Contextual Intelligence different from sales intelligence, intent data, or BI tools?

Sales intelligence, intent data, and BI tools each offer a useful piece of the GTM picture. Contextual Intelligence connects those pieces around the same account, combining technology footprint and history, spend, and buyer intent to reveal what the signals mean together. It turns that into decision-ready intelligence that powers HG Copilots, HG Agents, HG MCP Server, and HG Fabric, helping teams identify opportunities, prioritize accounts, and engage with confidence and precision.

Is HG Insights a data provider, a platform, or an AI solution?

HG Insights is all three, delivered in the HG Contextual Intelligence Platform, a modular offering. At its core is HG Fabric, which provides Contextual Intelligence: the connected view of each account. On top of that, HG delivers several solutions for GTM execution: HG Copilots guide GTM teams through agentic workflows to size markets, score accounts, and prioritize the best opportunities and execute ABM and competitive displacement campaigns. HG Agents complete complex GTM tasks and deliver ready-to-use, source-traceable results. HG MCP Server brings Contextual Intelligence into customer-built AI agents and MCP clients, enabling them to retrieve HG intelligence and execute GTM workflows. Direct Access to HG Fabric delivers Contextual Intelligence through APIs or Direct Feed, enriching the systems and workflows your teams already use. Finally, Customer Voice, powered by TrustRadius, turns verified customer reviews into proof for GTM campaigns, surfaces downstream buyer intent, monitors AI search visibility, and improves GEO performance.

What data does HG Insights provide and how is it licensed?

HG Fabric is where data and Contextual Intelligence come together. Fabric connects millions of company profiles with technology footprint and usage history by buying center, contacts, IT, AI and cloud spend, and downstream buyer intent from TrustRadius. Fabric maps those records to the right account and its corporate hierarchy, tracks change over time, and produces additional decision-ready signals, including Multidimensional Buyer Intent and Market Momentum at the vendor, product, and product-family levels. The result gives GTM teams and AI agents a complete view of each account so they can act with clarity and precision.

Customers can license HG Fabric directly through APIs or Direct Feed and license HG Copilots individually. HG Agents and HG MCP Server offer additional ways to use the same intelligence. Across these options, licensing is consumption based: customers purchase intelligence credits and use them as they access intelligence and run GTM workflows, rather than paying by user or use case.

How do teams operationalize contextual intelligence across planning and execution?

Teams use the same Contextual Intelligence from planning through execution. HG Copilots guide market sizing, ICP definition, account scoring, and opportunity prioritization. HG Agents complete tasks such as account research, buying committee mapping, trigger analysis, and personalized outreach. Teams can also bring Fabric intelligence into their own systems through APIs or Direct Feed, or into customer-built agents through HG MCP Server. This keeps decisions and actions grounded in the same account context across the GTM lifecycle.

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Know Every Account. In Complete Context. To Act with Precision.