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2026 B2B Buying Disconnect Report
Market Report
2026 B2B Buying Disconnect Report
The 2026 B2B Buying Disconnect Report from TrustRadius (an HG Insights company) shows how tech buyers actually make decisions today: AI is everywhere in the research process, but trust still runs through people.
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Get Found in the Age of AI: A Live Walkthrough of TrustRadius’ 2026 B2B Buying Disconnect Report
On-Demand Webinar
Get Found in the Age of AI: A Live Walkthrough of TrustRadius’ 2026 B2B Buying Disconnect Report
Buyers have a new front door, and it isn't Google. They're asking ChatGPT, Claude, and Perplexity for shortlists, and those tools are pulling from review content to answer. Our TrustRadius 10th Annual B2B Buying Disconnect…
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Account Scoring ROI Insight Report
Market Report
Account Scoring ROI Insight Report
Market Report Account Scoring ROI Four companies replaced guesswork with a ranked queue, and the results showed up within 30 to 60 days. Better data won’t fix flat MQL conversion. A ranked queue will. The…
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More Dashboards Isn’t More Clarity
White Paper
More Dashboards Isn’t More Clarity
Why connecting Marketo, Salesforce, and intent data isn't enough. Learn how deterministic account scoring builds a prioritized list reps actually trust.
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The Glass-Box Shift: Why Explainable Scoring Alone Won’t Fix Sales Trust
White Paper
The Glass-Box Shift: Why Explainable Scoring Alone Won’t Fix Sales Trust
Explainable account scoring builds visibility, not trust. This white paper argues reps need scores they can see through, adjust, and act on in Salesforce.
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 The Account Intelligence Playbook
White Paper
 The Account Intelligence Playbook
A practical framework for fixing fragmented account data before you build a scoring model on top of it, so your target account list can actually survive a budget review.
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The Hidden Cost of a 50% Hit Rate
Market Report
The Hidden Cost of a 50% Hit Rate
Most technographic data clears only a 50-60% hit rate. See what an independent benchmark found, and how to pressure-test a vendor's accuracy claims before you buy.
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The ICP Execution Gap
White Paper
The ICP Execution Gap
Learn why firmographic-only account lists fail Growth RevOps teams, and how signal-backed technographic and spend data closes the ICP execution gap.
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The Precision Advantage for Revenue Growth, Part 1: The Operational Foundation
White Paper
The Precision Advantage for Revenue Growth, Part 1: The Operational Foundation
Sales and RevOps leaders: learn how the Precision Revenue Stack and white-box predictive scoring end the fragmentation tax costing your team selling time.
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The ABM Precision Playbook, Part 1: The Foundation
White Paper
The ABM Precision Playbook, Part 1: The Foundation
Learn why firmographic ICPs stall ABM, and how a high-fidelity ICP with white-box scoring builds a defensible foundation for the Precision Dividend.
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