"Our operations teams struggle to define our ideal customer profile."
"Our total addressable market is a moving target."
"Our teams aren't aligned on our lead prioritization."
Do any of these sound familiar? If so, you aren't alone.
These are just a few examples of struggles we hear from Intricately customers every single day. Unsurprisingly, marketing and selling cloud solutions in today's crowded market is flush with challenges:
With all this in mind, we're thrilled to launch Intricately's newest resource for cloud marketing and sales teams:
Introducing Intricately's Account-Based Academy: How To Use Data To Accelerate Your Go-To-Market Strategy
This Account Based Marketing and Sales Academy will provide actionable tips for cloud marketers and sales teams. We'll show you how to use the right mix of data and align your teams around the right accounts. Your entire go-to-market team will be empowered to plan more accurately and prioritize more efficiently. You'll start operating in better alignment, bringing focus to the highest ROI investments and ultimately drive more reliable revenue.
Our first collection of content focuses on the backbone of an account-based strategy: the ideal customer profile, or ICP.
An ideal customer profile will help you identify the "strength" of a prospect. If a new prospect is an exact match for your ICP, it’s likely you should invest a lot of effort in selling to them. Companies with a slightly weaker fit may still be worth selling to, but the sales cycle may be longer, with lower chances of success.
If you don’t have an ideal customer profile, you'll end up focusing too much effort on too many different parts of your market. Your reps will waste time chasing leads who were never going buy from you in the first place – so the more you know exactly who’s going to buy from you, the better.
In this initial collection, you'll learn:
The best part? This is just the beginning.
In the coming weeks, we'll be posting new lessons and curated content collections that will help your teams zero in on your Total Addressable Market (TAM), better segment and prioritize your leads, and operate more efficiently as a go-to-marketing team.
Click below to start exploring today.