The Importance of Embracing Multi-Cloud Messaging in Your 2022 Selling Strategy

Cloud selling has dramatically impacted the way businesses buy software. And as offerings have matured throughout the years – from IaaS to PaaS to SaaS  – they've transformed the playing field for providers along the way.

Cloud sales teams that make the necessary adjustments to successfully navigate through this changing landscape will have the ability to capitalize on significant market opportunities.

Intricately data shows that significant opportunities exist for cloud sellers

Cloud providers have significant revenue available to capture. Intricately’s data on the Cloud Hosting, CDN, and Cloud Security markets reveals over $20 billion of wallet share dollars distributed among down-market cloud vendors.

Intricately also actively monitors the number of CDN providers a company has adopted – and who they are. As businesses advance in their cloud maturity, their CDN adoption increases. This multi-cloud implementation will continue to accelerate in the SMB and mid-market tiers for a few reasons; including increased vendor competition and the growing number of specialized CDN offerings.

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As a cloud provider, you don’t have to be deterred by prospects with cloud demand that's being met by multiple providers. There are opportunities to grow your marketshare by complementing competitors through a multi-cloud approach.

Companies are adopting multiple cloud vendors to satisfy their cloud demands as they advance in their maturity. Your cloud product is likely to be deployed alongside your competition. Multi-cloud adoption provides more sales opportunities for cloud sellers, but requires new go-to-market strategies and positioning. 

In our latest cloud computing market report, Selling Cloud-Based Solutions in 2022, we identified a selected number of organizations that are qualified multi-cloud prospects, including:


Estimated monthly cloud spend: $1M+
Cloud hosting providers: Amazon EC2, AT&T, Kubernetes...
CDN providers: Amazon CloudFront, Cloudflare, Akamai...


Estimated monthly cloud spend: $2M+
Cloud hosting providers: Amazon EC2, Databricks, Microsoft Azure...
CDN providers: Fastly, Amazon CloudFront, Cloudflare...


Estimated monthly cloud spend: $4M+
Cloud hosting providers: Amazon EC2, LG Uplus, Docker...
CDN providers: Akamai, Fastly, Cloudflare...

Download Intricately's latest cloud computing market report: Selling Cloud-Based Solutions in 2022

Intricately’s Cloud Computing Market Report: Selling Cloud-Based Solutions in 2022 offers an unparalleled view into trends in cloud adoption, usage, and spend across the cloud infrastructure market. Download today for insights into how cloud providers can identify their best opportunities in the cloud computing market, and grow their revenue faster in 2022. 

Download the report

Intricately knows who your best customers are — do you?

Intricately’s Global Sensor Network actively monitors the adoption, usage and spend data of over 23,000 unique cloud products at over 7 million companies. Contact our team of experts to learn how we can help you drive more revenue by focusing on the right prospects.

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