Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights leveraging cloud spend, usage, and adoption data.

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Marketing and Demand Gen

How to Build and Deploy a 1:1 Marketing Strategy

If you’ve seen a LinkedIn or Twitter ad mentioning your company name around the same time you...

7 Data Points To Guide Your 2021 Go-To-Market Strategy

Behind every successful company’s growth is a strong go-to-market strategy built on data. 

How to Perform Account Segmentation and Prioritization

What is Account Segmentation and Prioritization? Account segmentation is the process of...

Top 10 Market Research Tools in 2020

Cloud computing has grown significantly in the past year, but it still only represents less than...

How to Nail Your Total Addressable Market (TAM)

Recently, Intricately customer Snowflake marked its debut on Wall Street as software’s largest...

How to Modernize Your Ideal Customer Profile (ICP) with Product Adoption, Usage, and Spend Data

What is an Ideal Customer Profile? An ideal customer profile (ICP) defines the best possible...