Selling in the Cloud

A podcast dedicated to the business of cloud sales and marketing.

Gali Arad Kovacs, Director of Cloud Revenue Marketing At NetApp, On How Cloud Marketers Can Increase Revenue By Leveraging Data

In this episode, our guest is Gali Arad Kovacs, Director of Cloud Revenue Marketing at NetApp. She shares her tried-and-true revenue-producing insights for today's go-to-market teams experimenting with partner-driven marketing.

Jon Miller, CMO at Demandbase, on ABM's Role in Generating Post-Sale Revenue

On this week's episode of our guest is Jon Miller, CMO at Demandbase and co-founder of Marketo. Jon discusses the evolving role of lead disqualification, the importance of thought leadership content, how Demandbase approaches its target market, and more.

Aaron Ross, Author of Predictable Revenue, on How Cloud Sellers Can Build High-Performing Outbound Teams

In this episode, our guest is Aaron Ross, author of Predictable Revenue. He joins Intricately's CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's cloud sellers can drive effective, high-performing outbound prospecting.

Marjorie Abdelkrime, Head of Multi-Cloud at VMWare, on How to Lead Technical Sellers and Drive a Successful Multi-Cloud Strategy

In this episode of Selling in the Cloud, we're joined by Marjorie Abdelkrime, Head of Multi-Cloud at VMware. She discusses problem-solving for customers, how VMWare is leading through app and cloud modernization, the importance of a customer success-driven cloud, and enabling the anywhere workforce.

Matt Heinz, President of Heinz Marketing, on How Marketers Can Increase Pipeline With Better Buyer Enablement

In this episode, Matt Heinz, B2B marketing leader and President of Heinz Marketing, shares advice for cloud marketing and sales leaders on how to increase revenue by building buyer-centric campaigns.

Christy Marble, CMO at Pantheon, on Increasing Revenue Through Data-Driven Growth Marketing

In this episode, we're joined by Christy Marble, CMO at Pantheon! She sits down with Michael Pollack and Sarah E. Brown for a discussion on prospecting, digital transformation, and how COVID-19 has changed how she thinks about data.

Daniel Day, VP of Marketing at Rollbar, on Accelerating Revenue Generation with Data-Driven ABM

Michael and Sarah sit down with Daniel Day, VP of Marketing at Rollbar, for a discussion on the power of data in ABM.

Mikey Renan, Head of Sales at Sense360 by Medallia, On Making Data Actionable for Customers and Prospects

In this episode, we're joined by Mikey Renan, Head of Sales at Sense 360 by Medallia. Mikey shares Sense 360's approach to messaging maturity, what it was like selling to restaurants during a pandemic, and how to answer the question of "so what?" when it comes to data.

Jared Elder, VP of Marketing at Build Security, on Increasing Revenue Through Better Target Account Planning

In this episode, we're joined by Jared Elder, VP of Marketing at build.security. Jared shares his insights on lead scoring and disqualification, the right approach to target account planning, his pet peeves regarding MQLs, and much more.

Emilia D'Anzica, Founder of Growth Molecules, On Scaling Enterprise Cloud Customer Success

In this episode, we're joined by Emilia D'Anzica, customer success expert and founder of Growth Molecules. Emilia shares her thoughts on the evolution of customer success, its role in the modern cloud market, and how cloud revenue leaders can become more closely aligned with their CS orgs.
Marketing and Demand Gen

Nicole Wojno Smith of Tackle on Competing to Win in Cloud Marketplaces

Michael and Sarah sit down with Nicole Wojno Smith, VP of Marketing for Tackle, which makes buying and selling software through the cloud marketplaces easier and more efficient.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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