Pay Attention to These EMEA Enterprises Spending Millions on Cloud Services Each Month

The diverse regions that make up EMEA vary greatly in terms of infrastructure, cloud adoption, and growth. On both the supply and demand side, Europe is the clear leader, making up a majority of the region’s total market size and expected to grow at over 12% CAGR between 2019 and 2026.

The United Kingdom currently leads other EMEA countries in cloud adoption and demand, but other countries like Germany, France, and Spain are also home to fast-growing digital businesses with high monthly cloud spend.

There are two notable buyer groups with massive estimated cloud spend that we selected to highlight in this report: well-established legacy brands and new, high-growth startups. Read on to learn more about the buyers in these categories; and download Intricately’s 2021 Regional Cloud Market Snapshot: EMEA for our full analysis.

Well-Established European Brands
Estimated monthly cloud spend of $500K+

When looking at the EMEA business environment as a whole, we first analyzed some of the most notable global brands based in Europe – enterprises like SAP, Vodafone, and IKEA – whose cloud spend is well into the millions per month.

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SAP

  • HQ: Walldorf, Germany
  • Industry: Software
  • Total est. monthly cloud spend: $24.45MM
  • Primary cloud hosting product: AWS
  • Primary CDN product: Akamai

Vodafone

  • HQ: Newbury, UK
  • Industry: Mobile Telecommunications
  • Total est. monthly cloud spend: $12.35MM
  • Primary cloud hosting product: AWS
  • Primary CDN product: Cloudflare

IKEA

  • HQ: Delft, Netherlands
  • Industry: Retail
  • Total est. monthly cloud spend: $4.68MM
  • Primary cloud hosting product: AWS
  • Primary CDN product: Akamai

However, these legacy brands aren’t the only source of opportunity for cloud sellers. A group of elite startups are also in this highest spend tier – and they’re continuing to expand.

Unicorns with Significant Spend
Estimated monthly cloud spend of $500K+

Leading markets in EMEA such as the UK, France, and Sweden are home to these fast-growing startups spending millions on cloud services each month.

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Examples of EMEA startups in this group include:

Klarna

  • HQ: Stockholm, Sweden
  • Industry: Finance
  • What they do: Platform for eCommerce payment solutions
  • Total est. monthly cloud spend: $2.7MM
  • Primary cloud hosting product: Amazon EC2
  • Primary CDN product: Amazon Cloudfront

Deezer

  • HQ: Paris, France
  • Industry: Music streaming
  • What they do: Personal global music streaming
  • Total est. monthly cloud spend: $2.3MM
  • Primary cloud hosting product: Amazon EC2
  • Primary CDN product: Akamai CDN

Deliveroo

  • HQ: London, England
  • Industry: Food delivery
  • What they do: Online food delivery platform
  • Total est. monthly cloud spend: $1.5MM
  • Primary cloud hosting product: Amazon EC2
  • Primary CDN product: Cloudflare

Brainly

  • HQ: Krakow, Poland
  • Industry: Education
  • What they do: Online learning platform
  • Total est. monthly cloud spend: $1MM
  • Primary cloud hosting product: Amazon EC2
  • Primary CDN product: Cloudflare

Download the Intricately 2021 EMEA Cloud Market Snapshot now!

Countries across the EMEA region (especially in Europe) have major cloud demands, with plenty of fast-growing buyers falling in lower spend tiers as well. For instance, the United Kingdom alone has nearly 7,000 companies spending $20K - $500K monthly – a prime opportunity for cloud sellers to capture market share.

To get the in-depth insights on the leading cloud markets in EMEA and learn where the best opportunities are for cloud providers, download Intricately’s 2021 Regional Cloud Market Snapshot: EMEA today. 

Download the Report

If you’re wondering how you can get a customized report specifically about your company, contact Intricately. 

Let us help you find the next opportunities for cloud vendors within the EMEA market – or your region of focus.

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