The open source community was built on innovation and the democratization of software. Open source code is free to use, but space in the market has been opening up for value-added products and services that complement the software. By 2022, Red Hat predicts the relative usage of enterprise open source vs. proprietary software will have reached 44%.
Software companies who entered the market through open source business models, or new entrants who have embraced the model as a user adoption growth strategy, face unique challenges finding the right buyers and growing revenue in the long-term.
Companies seeking revenue growth through an open source business model are facing unique challenges in the market, stemming from a lack of user data.
Using Intricately cloud footprint data, cloud companies can better understand their user base and identify the best leads to target in order to grow revenue. Using Intricately data, open source revenue teams can identify digitally sophisticated companies who are:
These are just three of the many applications of Intricately data that can help open source cloud companies identify the targets with the highest propensity to buy and prioritize their go-to-market activities with them in mind.
In this cloud market snapshot, we analyze Intricately data on the global open source landscape, sharing detailed analysis and identifying specific companies who are ideal targets for open source providers. Download the report today to apply these new strategies to lead prioritization that will lead to revenue growth in 2021 and beyond.
Open source teams around the globe work with Intricately to supplement their data sets with cloud adoption, usage and spend data to find the right buyers for your company in the open source market. We can provide market share analysis for your company, market, or industry.
