Today's an exciting day at Intricately! We're launching Selling in the Cloud, a podcast about the business of cloud sales and marketing.
Michael Pollack, co-founder and CEO of Intricately, joins Head of Marketing Sarah E. Brown to talk with cloud leaders, sellers and marketers about the trends they’re seeing, their biggest challenges, and strategies for success in 2021 and beyond.
Our first three episodes are available today. Tune in to hear author and advisor Geoffrey Moore discuss how cloud companies can expand their marketshare, and CMO Carly Brantz share how her team at DigitalOcean is scaling cloud sales through customer-focused, self-serve marketing.
What’s the Selling in the Cloud About – and Why Should You Listen?
Our focus is understanding what powers the digital economy today, and applications and software we use in our daily lives. We're excited to share this side of the universe with listeners and unpack some of the unique stories and interesting events.
Selling in the Cloud reflects this focus and we’ve got some exciting guests joining us in upcoming episodes. Guests will range from leaders of cloud products to particular companies that are innovating on this side of the economy to people looking at the broader information economy or economics as a whole. The conversation will cover the cloud, how it's growing, what's happening, where the opportunities are, and much more.
What Challenges Do Today's Cloud Sellers and Marketers Face?
The biggest challenge is the data - or lack thereof - that's available to help inform sales motions and marketing activities. If you're a cloud seller, almost every business is at some point on their journey towards digital modernization.
At Intricately, our goal is to help customers utilize data to inform those conversations and ensure they're having the right conversations with the right prospects at the right time. That’s easily said, but hard to do.
So, we think the way cloud sellers should be thinking about this space is where and how can they find the right data, the right elements to inform their go-to-market and accelerate their sales activities, and to get to closed-won faster?
You can find all the podcasts here - or subscribe on iTunes, Spotify or your podcast platform of choice and never miss a new episode. If you like what you hear, please leave us a review, and join the conversation on Twitter at #sellinginthecloud.