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A Cloud Seller's Guide to the North America and EMEA Cloud Markets

Cloud sales and marketing teams use Intricately’s cloud product adoption, usage, and spend data for a clear view into the cloud infrastructure market. Each year, we release cloud market reports that explore what’s happening with buyers and sellers in each corner of the cloud.

In our 2022 Cloud Infrastructure Market Report, we cover growth trends, adoption rates, high concentration regions, and top prospects for cloud infrastructure sellers around the world. 

Intricately data shows there are approximately 11.7 million cloud infrastructure buyers spending a combined $250 billion on cloud infrastructure per year. In this article, we’ll discuss two regions with the highest concentration of major cloud buyers: North America (NA) and Europe, the Middle East, and Africa (EMEA).

How much are buyers in North America and EMEA spending on the cloud?

Screen Shot 2022-02-03 at 9-07-18 AM-pngThe above chart highlights the number of cloud buyers in each region, according to spend tier.

Intricately is monitoring cloud usage and demand across all spend tiers. Among all global regions, our data shows North America and EMEA as the regions with the highest number of companies investing in the cloud. This ranking holds true both in total (percentage across all global cloud buyers) as well as within each spend tier (see chart above).

Between the two regions there are more than 50,000 companies in the cloud infrastructure spend tier of $20,000 - $50,000 per month. Intricately classifies companies in this spending tier as “high-growth”.

Our data also shows that there are over 2,200 businesses around the world with a monthly cloud investment of more than $500,000 ($6 million annually).

Where are the largest cloud spenders in North America and EMEA?

Screen Shot 2022-02-03 at 9-08-48 AM-png

The above chart highlights the number of buyers in each region spending over $3 million on cloud services annually.

This map from Intricately’s 2022 Cloud Infrastructure Market Report shows the countries and regions with the highest concentration of “major cloud buyers” – companies that spend over $3 million annually on cloud infrastructure. Intricately is actively monitoring over 33,000 companies in the North America cloud market in this cloud spend tier.

Let’s venture deeper into the North America and EMEA cloud markets to find which countries have the highest concentration of major cloud buyers.

North America

  • United States: 30,000 buyers
  • Canada: 3,000 buyers
  • Mexico: 650 buyers


  • Germany: 5,000 buyers
  • UK: 4,500 buyers
  • France: 3,800 buyers
  • Italy: 3,200
  • Spain: 2,400
  • Turkey: 1,000
  • South Africa: 530

This is just a sample of the countries in each region that have high concentrations of cloud buyers. Intricately can help providers identify high-value prospects in any cloud market segment. To see a full breakdown by country and the profiles of each company, contact us for a free data sample.

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Top prospects for providers in 2022

In the 2022 Cloud Infrastructure Market Report, Intricately profiles seven high-growth companies with cloud infrastructure spend exceeding $1 million per year. Annual cloud spend for these seven sample prospects ranges from $1.2 million to $5.9 million, and they’re located across the world – from California and Bermuda to Spain and Israel. Four out of seven are headquartered in either North America or EMEA.

You’ll have to read the report to see the full map of prospects, but we’ll give you a sneak peak. One is Iberia, an airline group located out of Madrid, Spain.

  • Est. annual cloud spend: $5.2 million
  • Primary cloud hosting products: Amazon EC2, Linode, and 7 others
  • Infrastructure spend growth since 2018: 68%

View Iberia's complete profile in Intricately.

Want to learn more about the cloud infrastructure market in different regions? Don't miss our regional cloud market reports:

Optimize your cloud revenue strategy with Intricately's one-of-a-kind technographic data

Intricately’s full 2022 analysis of the cloud infrastructure market can be leveraged by cloud sellers to find and acquire new customers and differentiate their offerings in the crowded, dynamic cloud market. Get all the insights on buyers in North America and EMEA – as well as other regions, spend tiers, and industries – in the free report below.

View the report

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