Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

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Intricately Market Analysts

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The Path To Better Prospect Prioritization With Cloud Wallet Data

For cloud sellers, understanding your prospects’ comprehensive digital footprint can give you a massive advantage, accelerating sales cycles and leading to more wins, faster.

5 Cloud Market Trends Shaping The Industry In 2020

Read up on five cloud market trends that will shape the cloud industry in 2020 and beyond.

Introducing The Intricately 2020 Cloud Hosting Report

Download the 2020 Intricately Cloud Hosting Report to see insights and forecasts for the cloud hosting market.

How Big Is The APM Market In 2020?

In this chapter, we apply our analysis of our global database to bring you the total addressable market for APM.

What Is Application Performance Monitoring (APM) In 2020?

Our goal in this chapter is to explain the foundation of APM and highlight the trends for 2020. If you’re new to APM or work in APM, this is an excellent primer on the industry today.
spotlights

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.
Cloud Reports

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

Introducing the Intricately 2020 Gaming Cloud Vertical Report

2020 is predicted to bring game industry revenue from consumers of almost $160 billion. The market is projected to surpass $200 billion in revenue – and 3 billion players worldwide – by 2023. 
Insider

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.
Marketing and Demand Gen

How to Nail Your Total Addressable Market (TAM)

TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically. 

How to Modernize Your Ideal Customer Profile (ICP) with Product Adoption, Usage, and Spend Data

To get the most value from your Ideal Customer Profile (ICP) in your sales and marketing activities, it’s essential to be hyper-focused on making sure these data points are accurate. 
ABM

How to Build the Ultimate List of Target Accounts to Power Your Go-to-Market Program

CDN

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.
CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

See how spend intelligence can answer your questions

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