Intricately Blog

Technology marketing and sales teams read our blog for the latest tips, trends and insights.

Author

Intricately Market Analysts

5 Cloud Insights Marketers Can Be Thankful For

In the spirit of the generosity of the season, we wanted to offer up a cheat sheet for your 2021 planning. Here are five of the most powerful data points from Intricately’s cloud market reports that you can use to shape a successful go-to-market strategy.

Intricately Market Analysts November 24, 2020

Read on

Don’t miss these too

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.

Intricately Market Analysts October 1, 2020

Read on

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

Intricately Market Analysts September 22, 2020

Read on

Introducing the Intricately 2020 Gaming Cloud Vertical Report

2020 is predicted to bring game industry revenue from consumers of almost $160 billion. The market is projected to surpass $200 billion in revenue – and 3 billion players worldwide – by 2023.

Intricately Market Analysts September 15, 2020

Read on

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.

Intricately Market Analysts September 8, 2020

Read on

How Today’s CDN Vendors Compete With Specializations

While The 2020 CDN Market Report dives into many key insights of the CDN landscape, this post dives even further into how companies are making themselves stand out in this space.

Intricately Market Analysts September 2, 2020

Read on

Introducing The Intricately 2020 CDN Market Report

Intricately’s 2020 CDN Market Report is now available, featuring insights to help you understand the trends, market leaders, and spend habits shaping the CDN industry in 2020 and beyond.

Intricately Market Analysts August 18, 2020

Read on

1 2

spotlights

Fastly’s Carolyn VerDuin Shares How Her Team Is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.

Team Intricately July 2, 2020

Read on

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

Sarah E. Brown May 27, 2020

Read on

How Dynatrace Can Win The APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.

Matt Hogan October 31, 2019

Read on

Cloud Reports

How Cloud Sellers Can Capitalize on 2020 Regional Growth in the Gaming Vertical

Let’s take a look at some examples of fast-growing gaming businesses who represent opportunities for global cloud sellers.

Intricately Market Analysts October 1, 2020

Read on

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

Intricately Market Analysts September 22, 2020

Read on

Introducing the Intricately 2020 Gaming Cloud Vertical Report

2020 is predicted to bring game industry revenue from consumers of almost $160 billion. The market is projected to surpass $200 billion in revenue – and 3 billion players worldwide – by 2023.

Intricately Market Analysts September 15, 2020

Read on

Marketing and Demand Gen

How to Perform Account Segmentation and Prioritization

It’s essential to segment accounts by key characteristics—potential to convert, highest revenue, engagement, model fit—so that your teams understand which are the highest priority.

Matt Hogan November 5, 2020

Read on

Top 10 Market Research Tools in 2020

What does market research look like in 2020 — and what are the top tools to conduct market research today? These 10 tools can take your market research to the next level.

Matt Hogan November 3, 2020

Read on

How to Nail Your Total Addressable Market (TAM)

TAM is a crucial component in the account-based marketing and sales playbook. Here, we take a look at what TAM is, how to create it, and how to use it practically.

Matt Hogan October 26, 2020

Read on

Insider

The Guide To Using Competitive Marketing Intelligence

Do you know the difference between competitive marketing intelligence and competitive intelligence? What about how to conduct it? Competitive marketing intelligence can help you find revenue opportunities like never before.

Matt Hogan October 14, 2020

Read on

2020 Global Gaming Vertical Trends That Cloud Vendors Should Know About

The COVID-19 pandemic has impacted every industry and economy across the world in 2020. The increase in people staying home has contributed to growth across the gaming vertical.

Intricately Market Analysts September 22, 2020

Read on

ABM

How to Build the Ultimate List of Target Accounts to Power Your Go-to-Market Program

A target account list is a list of best-fit accounts ABM identified as potential customers that are most likely to convert. This guide will walk you through building a target account list that converts.

Matt Hogan October 30, 2020

Read on

CDN

How Increased Content Consumption During COVID-19 Is Driving 2020 CDN Market Growth

Consumers were increasing their content consumption before COVID-19—the pandemic accelerated this trend.

Intricately Market Analysts September 8, 2020

Read on

CLOUD SPEND reports

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Read on

Nike Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Read on

Google Cloud Footprint

See how much Nike, Inc. spends on Cloud and Data Center IT Infrastructure. We've built a digital map of their application traffic, product usage, parent/child relationships and more.

Read on

See how spend intelligence can answer your questions

Use Our Free Tool