In 2020, the CDN market is growing. With the world ordered to stay home due to COVID-19, consumers dramatically increased their online consumption and businesses were forced to take on new digital endeavors. This has led to significant growth in the CDN market, and 2020 is on pace for further growth.
Intricately’s 2020 CDN Market Report is now available, featuring insights to help you understand the trends, market leaders, and spend habits shaping the CDN industry in 2020 and beyond.
Download the report now, or keep reading to learn more about what’s inside.
What’s Inside the 2020 CDN Market Report?
Among other insights, the 2020 report covers trends and changes within the CDN market.
Leveraging data gathered from Intricately’s proprietary Global Sensor Network, here’s a preview of the data you’ll find inside:
- Who are the CDN industry market leaders?
- What distinguishes the CDN vendors with the highest revenue?
- How much do customers spend on CDN products?
- Which global markets are experiencing the highest CDN deployment growth rates?
- Why is CDN usage increasing so rapidly?
- What will drive future success for CDN vendors?
- What changes will the CDN have to make to continue to keep up with consumer demand?
Consumers’ changing expectations
As COVID-19 keeps consumers at home, they expect to be able to do more from their internet-connected devices—often without a thought for what that means on the part of the provider or network.
Consumers want quick and easy access to everything from work-related files to entertainment media and everything in between. Social media, eCommerce, and on-demand streaming all rely heavily on CDN usage.
With increased pressure from consumers, CDN buyers are looking to buy more robust and specialized CDN services.
Competition as a driver for specialization
As CDN buyers look to increase their capacity and improve their respective platforms for consumers, many are also looking to multi-CDN usage to protect against outages and increase overall coverage.
The use of multiple CDNs allows buyers to take advantage of the geographic locations, specializations, or bundle packages different CDN vendors offer. Multi-CDN usage is increasing among enterprises, mid-market businesses, and small businesses—but is increasing most significantly among startups.
Startups increased their multi-CDN vendor approach by 27% over the past 18 months.
CDN providers often offer a wide variety of services, causing them to act more as Cloud providers than exclusively CDN vendors. Providers will offer security bundles, load balancing, and smart caching options. These specializations strengthen the value proposition of the vendors, but may make the process of choosing different CDN vendors more complicated for buyers (especially when they have contracts with multiple CDN sellers).
Rapid growth of CDN adoption in Latin America
CDN usage increased globally over the past 18 months, but especially rapidly in Latin America. This region showed a 257% year-over-year (YoY) growth rate.
Latin America saw one-third of their population adopt the use of smart devices in 2019. Coupled with the increased growth of the data center market across multiple industries within the region, there’s reason to assume that this growth will continue in the future.
Other regions also saw high YoY growth rates for CDN usage. The slowest—but not insignificant—regional growth rate was Europe, the Middle East, and Africa, at 13%. The adoption of more CDN services is increasing worldwide. In the full report, Intricately breaks down how many buyers are in each region.
How Multi-CDN Use Is Growing
What CDN Data Will You Find Inside?
The report features nearly 20 pages of in-depth data, including the stats above and others, such as:
- Streaming grew by 1 billion hours across devices between March and May 2020.
- Between January 2019 and June 2020 there were 2.1 million CDN buyers worldwide.
- The CDN market is expected to reach a value of $49.61 billion by 2025.
- Today, roughly half of Fortune Global 500 companies rely on Akamai.
- The vast majority of buyers spend less than $12,000 annually on CDN services. A tiny portion of CDN buyers (just 0.14%) spend $100k+ but make up at least 10% of the total revenue for the top 10 CDN providers.
How Does Intricately Collect CDN Data?
Intricately monitors the adoption, usage, and spend on 21,000 distinct cloud products. These observations allow us to analyze the digital infrastructure of more than eight million companies around the world.
Intricately’s proprietary Global Sensor Network assesses how organizations deploy, utilize, and invest in their digital products, applications and ecosystems. The Network deploys more than 150 points of presence (PoPs).
The data in the report was collected from January 2019 through June 2020 using this data platform. It includes statistics and analysis on CDN product usage and spending across global businesses of varying sizes.
The size of the data set provides readers with an accurate view of CDN usage worldwide in a variety of industries, regions, and contexts. The data is reliable and complete, allowing readers to formulate insights and make decisions based on a broader picture.
Download the 2020 CDN Market Report Now
Intricately users rely on the cloud usage data provided by Intricately in areas such as sales and marketing, competitive intelligence, market analysis, and more. The 2020 CDN report provides valuable insights—but is just a small portion of what Intricately can offer your business.
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